What is really a hashtag anyway?
A hashtag is defined as a good word or phrase preceded by a hash sign ‘#’. It is most commonly used on social media sites to link messages or content to the precise word or phrase identified by the hashtag. Hashtags be able to group messages or posts linked to the hashtag. The power of a hashtag is in the capability to search for the hashtag and to generate a set of messages or posts which contain the hashtag.
Why use a hashtag?
From a marketing prospective the use of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your own target market
Boost the odds of people finding your content
Improve your seo results
How can you use a hashtag?
토토사이트 You first need to look for the objective of one’s marketing message and identify who you are targeting with the content. After you have defined these requirements, now consider the following types of uses for hashtags;
Company or Branding – that is normally unique to your company or product brands. Likewise, also you can create this type of hashtag together with your company’s slogan or brand tagline.
A few simple rules for any type of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.
Campaign or Promotional – select a unique phrase that best defines your promotional campaign for memory retention purposes. Your chosen hashtag must support the promotional campaign and can be used in every your marketing messages through the promotional campaign.
You must engage making use of your hashtag and encourage your market to likewise utilize the hashtag in their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – usually the use of these types of hashtags aren’t unique to your organization but refer to words or phrases that are normally used by your target audience in searching the web for content related to your organization.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the usage of hashtags. #CeBIT2014 was recently utilized by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or a larger corporation with various geographic locations the usage of geographic or location hashtags is very relevant in focusing their messages with potential customers within these geographic locations of the business enterprise.
Your success in getting #BetterMarketingResults with the use of hashtags will result from keeping these hashtags simple, an easy task to remember and relevant to your target market. In addition, making sure you use the hashtags in your marketing messages and promotional content while at exactly the same time encouraging and engaging with your recipients using your hashtags.